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A payment link is a URL you can put anywhere: a post, a DM, an email footer, a button in your product. It opens the same hosted page a checkout session does, and every payment through it arrives attached to a customer.
A payment link with its share URL beside the hosted page it opens, showing the amount, an email field and the pay button.A payment link with its share URL beside the hosted page it opens, showing the amount, an email field and the pay button.

The link is the page. There is nothing to deploy

Response

Two shapes

You set the amount. The payer sees it and pays it.
A link can also sell a recurring price. Share it once and it turns into a standing plan, with the same approval and collection behaviour as any other subscription.

What to collect

Nothing is collected by default. Turn on only what you need. Even a link that asks for nothing still records the customer, matched on the wallet that paid.

After the payment

Deactivate rather than delete. Closing a link keeps every payment it has ever taken, and your reporting for last quarter should not depend on a link you still have live.
Full parameters are in the payment links reference.